Field Marketing Manager - North America (B2B Software)

TL;DR

Field Marketing Manager (B2B Software): Developing and executing regional marketing programs to drive engagement and generate qualified pipeline with an accent on demand generation, account-based marketing, and regional event management. Focus on aligning regional activities with global priorities, collaborating with sales teams, and optimizing campaign performance.

Location: Remote (Must be based in the US or Canada)

Salary: $75,000 - $90,000

Company

A leading provider of mission-critical software for the public sector in North America, specializing in intelligence analysis tools for public safety, defense, and financial crimes.

What you will do

• Develop and execute regional marketing plans aligned with global priorities to drive engagement and pipeline growth.
• Deliver integrated marketing programs combining digital campaigns, events, and localized content.
• Execute account-based marketing (ABM) initiatives for priority accounts in partnership with Sales and Business Development teams.
• Plan and deliver regional industry conferences, customer engagement events, and roundtables.
• Collaborate with regional Sales and BDR teams to ensure effective lead follow-up and alignment on regional priorities.
• Monitor and report on campaign performance and pipeline contribution using Marketing Operations tools.

Requirements

• Experience in B2B marketing within technology, software, or data-driven environments.
• Proven track record of delivering integrated marketing campaigns and regional programs.
• Experience with field marketing activities, including events and customer engagement.
• Familiarity with demand generation and account-based marketing (ABM) approaches.
• Must be based in the US or Canada and be legally eligible for international travel.
• Must hold a current, valid passport.

Nice to have

• Experience using marketing automation and CRM platforms such as Salesforce, HubSpot, or Marketo.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision insurance paid 100% by the company from day one.
• Employee stock ownership and RRSP/401k matching programs.
• 3 weeks’ vacation and 5 personal days.
• Remote work environment and lifestyle rewards.