Demand Generation Marketing Coordinator (B2B)

TL;DR

Demand Generation Marketing Coordinator (B2B): Executing marketing campaigns to grow pipeline and revenue with an accent on cross-functional collaboration and campaign deployment. Focus on managing marketing assets, optimizing KPIs, and utilizing automation tools like Marketo and Salesforce.

Location: Remote (US)

Company

hirify.global provides specialized software solutions to help businesses optimize their operations.

What you will do

• Execute marketing campaigns supporting new systems, cross-selling, retention, and migration goals.
• Coordinate with internal creative, digital, and content teams via Asana to develop and deliver assets on time.
• Set up, test, and deploy marketing campaigns using Marketo and Salesforce.
• Monitor live campaign performance, track KPIs, and pull data for reporting and optimization.
• Manage logistics for webinars, email campaigns, social media, and digital ads.
• Maintain content within Craft CMS and Pathfactory and assist with customer testimonials and case studies.

Requirements

• Bachelor's degree in marketing, communications, or equivalent experience.
• 1-2 years of experience in B2B marketing or relevant internship experience.
• Familiarity with digital marketing tactics such as email, social media, or paid search.
• Understanding of marketing automation and CRM platforms.
• Must be based in the US.

Nice to have

• Direct experience with Marketo and Salesforce.

Culture & Benefits

• Remote-first work environment.
• Opportunity to work in a dynamic, fast-paced setting.
• Collaborative team structure involving creative, digital, and product marketing.
• Exposure to a wide array of marketing technologies and tools.