Marketing Manager (B2B)

TL;DR

Marketing Manager (B2B): Developing and executing multi-channel marketing campaigns to drive high-quality leads and pipeline growth with an accent on Ideal Customer Profiles (ICPs) and account-based marketing (ABM) programs. Focus on translating market insights and performance data into impactful, results-driven programs.

Location: Nationwide Remote

Salary: $100,000 - $120,000 annual

Company

hirify.global is the nation's leading virtual psychiatry and therapy practice, transforming access to quality behavioral health care through innovative telepsychiatry solutions.

What you will do

• Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales and product marketing.
• Plan and execute integrated, multi-channel lead generation and demand programs.
• Support and execute account-based marketing (ABM) programs for priority segments and named accounts.
• Create and manage campaign content tailored to target audiences.
• Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results.

Requirements

• A bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles.
• Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs.
• Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing.
• Excellent writing skills with experience crafting content across multiple marketing channels.
• Required to have a private office space in home or elsewhere for confidentiality

Culture & Benefits

• Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits.
• 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays.
• 401k.