Growth Marketing Manager, SMB Ads (AI)

TL;DR

Growth Marketing Manager, SMB Ads (Growth/AI): Building the growth engine for small and medium-sized business advertisers to discover the platform and launch campaigns with an accent on acquisition, activation, and conversion. Focus on executing high-velocity experiments, optimizing self-serve funnels, and automating marketing workflows using AI tools.

Location: San Francisco, USA

Salary: $177K – $196K + Equity

Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

• Execute growth experiments across acquisition, activation, lifecycle, and early retention for SMB advertisers.
• Build email, in-product, and landing page tests to drive first spend and repeat value.
• Prototype marketing assets and automate workflows using AI tools for analysis and personalization.
• Collaborate with Product, Engineering, and Data Science to ship measurable growth experiments.
• Optimize sign-up, onboarding, and campaign creation flows to improve advertiser education.
• Maintain experiment documentation, QA checklists, and performance readouts.

Requirements

• Experience in growth, lifecycle, or performance marketing with a focus on high-volume funnels.
• Proven track record of shipping campaigns, automations, and conversion initiatives.
• Ability to interpret funnel metrics, campaign performance, and customer behavior signals.
• Proficiency in using AI tools to accelerate execution, workflow automation, and prototyping.
• Familiarity with ad platforms such as Google Ads, Meta Ads, TikTok for Business, or similar.
• Must be based in San Francisco

Nice to have

• Experience with PLG SaaS, fintech, marketplaces, or creator tools.
• Knowledge of SQL, scripting, or no-code/low-code tools to create operational leverage.

Culture & Benefits

• Competitive salary and equity package.
• Work at a leading AI research and deployment company.
• Commitment to an inclusive, equal-opportunity environment.
• Focus on a data-driven approach to understanding customer needs and market dynamics.