Marketing Manager [Member Acquisition]

TL;DR

Marketing Manager [Member Acquisition]: Drive performance-focused digital marketing initiatives to acquire and retain hirify.global Members in Germany with an accent on hands-on campaign management across acquisition channels, data-driven optimisation, and measurable subscriber growth. Focus on planning, implementing, and optimising campaigns across Paid Social, Affiliate, Programmatic, Display, Email, conducting audience and creative testing, and analysing channel effectiveness based on KPIs including ROAS, conversion rates, and member sign ups.

Location: Berlin, Berlin (Hybrid)

Company

hirify.global is a global travel deals platform seeking to scale membership growth.

What you will do

• Take ownership of performance marketing activities across Paid Social, Affiliate, Programmatic, Display, Email, and digital acquisition channels.
• Plan, implement, and optimise digital marketing campaigns on platforms like Meta, Reddit, affiliate networks, and programmatic channels.
• Conduct audience and creative testing, including A/B testing and optimisation, to identify scalable acquisition strategies.
• Analyse channel effectiveness and campaign performance using KPIs like ROAS, conversion rates, and member sign ups.
• Work with analytics and attribution tools such as Google Analytics, Adobe Analytics, Tableau to evaluate traffic, conversions, and customer behaviour.
• Collaborate with creative, analytics, product, and international marketing teams, plus manage external partners and agencies.

Requirements

• Fluent in German and English
• Degree or equivalent in Marketing, Business, Data Science, or related field.
• 5-10 years in digital performance marketing, ideally member acquisition, subscriptions, or lead generation.
• Experience with subscription-based products, consumer-facing brands; travel or lifestyle industry desirable.
• Strong knowledge of attribution models, conversion tracking, analytics tools, and campaign optimisation.
• Experienced in Paid Social, Affiliate Marketing, Programmatic Advertising, and digital acquisition strategy.

Nice to have

• Photoshop skills.
• Passion for travel and digital consumer experiences.

Culture & Benefits

• Work with a global team and potentially in a different country.
• hirify.global Experience: one travel deal per year, additional vacation days, and travel budget.
• Employee awards for achievements.
• Flat hierarchies for entrepreneurial working style.
• Competitive compensation and benefit packages.