Team Lead Performance Marketing (Display & App)

TL;DR

Team Lead Performance Marketing (Display & App): Leading a team of specialists to drive user acquisition and engagement across paid social, programmatic display, and app promotion with an accent on LTV-based bidding strategies and full-funnel architecture. Focus on scaling remarketing setups, developing creative testing frameworks, and coaching the team to deliver ambitious growth results.

Location: Must be based in Munich, Germany (Hybrid: 50% in-office requirement).

Company

hirify.global is a fast-growing vacation rental technology company on a mission to simplify booking and hosting for millions of guests and hosts worldwide.

What you will do

• Lead and coach a team of three specialists across App Promotion, Host Display, and Guest Display.
• Own the strategy and execution for paid social and app install campaigns across Meta, Google, TikTok, and Apple Search Ads.
• Rework bidding strategies from break-even models toward LTV-based approaches with granular channel and geo-level calculations.
• Build and scale remarketing setups for both host and guest audiences.
• Develop a scalable creative testing framework to systematically improve ad performance.
• Collaborate with BI and MarTech teams to implement automated bidding for display channels.

Requirements

• 3+ years of hands-on experience in Paid Social, Display Advertising, or App Marketing.
• Proven track record managing campaigns on Meta Ads, Google Ads, and Apple Search Ads.
• Experience leading or coaching a small team to deliver results.
• Strong analytical mindset with proficiency in Excel/Sheets and experience with attribution models.
• English: Fluent proficiency required.
• Must be based in or able to work from Munich, Germany.

Nice to have

• SQL or coding skills.
• Experience using AI tools like Claude, ChatGPT, or Copilot for marketing workflows.
• German language proficiency.

Culture & Benefits

• Hybrid work setup with 50% in-office time and the flexibility to work from other locations for up to 8 weeks per year.
• Personal learning budgets with a strong focus on AI development.
• Travel benefits and gym discounts.
• International team environment with colleagues from 60+ nations.
• Modern tech environment combining scale-up pace with a stable business model.