Performance Marketing Specialist (B2B SaaS)

TL;DR

Performance Marketing Specialist (B2B SaaS): Driving international lead generation across US, DACH, and UK markets with an accent on paid channel optimization and search architecture. Focus on scaling six-digit budgets, implementing data-driven attribution, and optimizing conversion rates via A/B testing.

Location: Hybrid in Berlin

Company

hirify.global provides end-to-end e-commerce and workflow solutions designed to simplify business operations for professional volume photographers.

What you will do

• Manage and optimize a six-digit monthly budget primarily on Google Ads to maximize high-quality B2B leads.
• Test and launch new growth channels such as Reddit and LinkedIn Ads to reach the B2B Ideal Customer Profile.
• Develop SEO and GEO frameworks to increase organic visibility across search engines and AI-driven answer engines.
• Build and audit tracking infrastructure to ensure data integrity and accurate customer journey attribution.
• Optimize landing pages through continuous analysis and A/B testing to improve conversion rates.
• Collaborate with Content, CRM, and Design teams to create high-converting assets and nurture sequences.

Requirements

• Around 5 years of experience scaling performance channels specifically within B2B SaaS.
• Proven track record of independently managing and scaling significant advertising budgets.
• Experience deploying targeted campaigns across DACH, UK, and US markets.
• Deep operational expertise in Google Ads and LinkedIn Ads.
• Advanced proficiency in GA4 and Google Data Studio.
• English: Professional-level communication skills required.

Nice to have

• Experience with Meta and Reddit Ads.
• Knowledge of HubSpot and Metabase.
• German language skills.

Culture & Benefits

• Flexible hybrid work model based in a Berlin hub.
• Option to work remotely from within Europe for up to 40 days per year after probation.
• 26 days of annual leave plus additional discretionary "X-days".
• Dedicated education budget for professional growth.
• Monthly flexible budget via Probonio for transport or other perks.
• Access to "Benefits at Work" platform for global brand discounts.