Head of Launch (Germany)

TL;DR

Head of Launch (Germany): Scaling categories on hirify.global in Germany with an accent on zero-to-one category strategy, end-to-end vertical launches, and building a high-ownership launch team. Focus on market validation, seller/community growth, and data-driven experiments to drive outsized marketplace growth.

Location: Berlin, Germany or London, UK (must live within commuting distance); Hybrid

Salary: €200K–€230K + Offers Equity

Company

hirify.global is a livestream shopping marketplace enabling sellers to build businesses across categories.

What you will do

• Define and execute category strategy for Germany by mapping the German e-commerce landscape and prioritizing launch categories.
• Build a zero-to-one playbook for identifying and validating new category opportunities (market sizing, supply mapping, community identification, go-to-market).
• Lead end-to-end launches of new verticals in Germany, from hypothesis and validation through seller acquisition, community activation, and growth ramp.
• Directly manage and develop a generalist launch team responsible for seller onboarding, growth, influencer activation, and community events.
• Drive growth by running experiments with cross-functional partners and acting as the primary internal voice of the German market.
• Represent hirify.global at German industry events and build deep relationships with top sellers and buyers.

Requirements

• Must live within commuting distance of the Berlin, Germany or London, UK hubs.
• 10+ years of experience in fast-paced, client-facing roles (e.g., strategy consulting, venture capital, private equity, or partnerships at a fast-paced tech company).
• Fluency in German and English.
• Proven track record building and leading high-performing teams (vision, talent development, performance management, scaling team structures).
• Experience launching new products/categories/markets from scratch (moving from ambiguity to traction).
• Strong analytical skills using data to define success metrics and make prioritization decisions.

Nice to have

• Experience with two-sided platforms and marketplace dynamics.
• Passion for creator communities and live e-commerce.
• Experience scaling a category/market across multiple European countries.
• Existing network within German collector, fashion, or enthusiast communities.

Culture & Benefits

• Flexible work-from-home support plus in-person time for planning, problem-solving, and connection.
• Generous holiday and time off policy.
• Health insurance options (medical, dental, vision).
• Retirement/pension plans internationally.
• Parental leave: 16 weeks paid parental leave + one month gradual return to work.
• Work allowances including home office setup and monthly allowances (cell phone/internet, wellness, childcare, and dogfooding).

Hiring process

• Interviews focused on leadership, launch/category strategy, and marketplace/experimentation experience.
• Assessment of German market expertise and ability to build and scale teams.
• Final discussions to align on role scope and expectations for Germany launches.