Head Of Marketing & Strategy (Asia)

TL;DR

Head of Marketing & Strategy (Asia): Defining and driving the regional marketing vision for a global auction and luxury retail leader with an accent on strategic business planning, brand resonance, and cross-functional leadership. Focus on navigating complex matrixed environments, championing data-driven performance, and elevating Sotheby’s cultural authority across the Asian market.

Location: Hong Kong (Onsite)

Company

Sotheby’s is a global leader in the art and luxury market, facilitating the ownership of exceptional objects through auctions, private sales, and retail since 1744.

What you will do

• Define and lead the comprehensive marketing strategy for Asia, ensuring alignment with global objectives while adapting to regional market dynamics.
• Act as a senior strategic partner to regional leadership, contributing to business planning and identifying growth opportunities.
• Oversee integrated marketing execution across auctions, private sales, and retail, including branding, events, and digital campaigns.
• Manage regional marketing budgets with a focus on performance tracking, ROI accountability, and strategic resource allocation.
• Lead, mentor, and develop a high-performing, cross-functional marketing team to foster a culture of innovation and accountability.
• Collaborate with global marketing and partnership teams to ensure cohesive storytelling and brand consistency across all initiatives.

Requirements

• 15+ years of experience in strategic marketing leadership, preferably within luxury, art, or culture industries.
• Proven track record of leading large, cross-functional teams in complex regional or global organizations.
• Fluent in English and Chinese.
• Strong commercial acumen and a data-driven mindset with experience in high-growth or entrepreneurial environments.
• Exceptional stakeholder management skills with the ability to influence at the senior executive level.

Culture & Benefits

• Opportunity to lead marketing strategy for a prestigious global brand with a 280-year history.
• Exposure to a diverse range of categories including fine art, luxury goods, and real estate.
• Collaborative environment working with global teams across 40 countries.
• Focus on professional development and organizational management within a high-impact leadership role.