Head of Members & Marketing

TL;DR

Head of Members & Marketing (Membership/Marketing): Leading membership growth, retention, and engagement strategy for a professional membership organisation with an accent on digital innovation and CRM transformation. Focus on shaping the member experience, driving data-led decision making, and managing a multi-disciplinary team.

Location: Hybrid working in City of London (minimum 3 office days per week)

Salary: £90,000 per annum + bonus

Company

A leading professional membership organisation representing a highly influential network of senior professionals.

What you will do

• Lead and develop the membership and marketing strategy for a community of approximately 2,000 members.
• Build trusted relationships with senior stakeholders, including Directors and C-suite level professionals.
• Shape the future member experience through CRM transformation, data insight, and digital engagement initiatives.
• Oversee integrated marketing activity across campaigns, communications, content, website, and digital channels.
• Manage and develop a high-performing multi-disciplinary team across marketing, communications, and data.

Requirements

• Significant senior-level experience within a membership body, association, or professional services environment.
• Strong track record of driving member growth, engagement, and retention strategies.
• Experience leading marketing functions across digital, content, and brand activity with measurable outcomes.
• Strong understanding of CRM strategy and data-led decision making, ideally within Microsoft Dynamics or Salesforce.
• Ability to operate credibly within a senior leadership team.

Culture & Benefits

• Opportunity to shape a newly created leadership role during a major organisational transformation.
• High-profile position with visibility across industry leaders and influential stakeholders.
• Hybrid working model with a collaborative and supportive leadership team.
• Exposure to strategic digital and CRM transformation projects.
• Competitive salary and bonus potential.