Lead Creative Strategist (Marketing)

TL;DR

Lead Creative Strategist (Marketing): Developing campaign and brand plans for a regional insurance platform with an accent on brand voice, messaging, and performance-driven digital content. Focus on translating strategic insights into high-performing video ads and optimizing assets based on conversion metrics.

Location: Must be based in the UK

Salary: £55,000 – £85,000 per annum

Company

hirify.global builds superior application platforms globally, specializing in digitizing the insurance industry with AI integration.

What you will do

• Develop campaign and brand plans, including brand voice, messaging, and content architecture.
• Conduct market research on UK trends and user behavior to identify winning messaging angles.
• Create strategic blueprints for digital content and translate them into executable assets.
• Oversee production workflows for high-volume video ads and performance-driven content.
• Analyze performance data (CTR, conversion, CPA) to iterate and scale creative assets.
• Maintain alignment with the new UK brand voice while exploring creative boundaries.

Requirements

• 4–6 years of experience in creative strategy focused on performance creative or digital content.
• Portfolio demonstrating strategic insights translated into mobile-first video content.
• Expertise in content production workflows: scripting, storyboarding, and editing.
• Ability to use campaign metrics (CTR, CPA, ROAS) to scale creative concepts.
• Proficiency with design tools and video production/editing software.
• Must be based in the UK

Culture & Benefits

• Opportunity to lead the creative vision for a new UK brand.
• Direct collaboration with leadership and end-to-end ownership of brand strategy.
• High-performance, flat organization with a zero-politics culture.
• Competitive compensation.
• Remote work flexibility across the UK.