Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within the Financials and Trading industry vertical. Focus on generating high-quality leads, accelerating pipeline, and delivering measurable impact across the buyer’s journey.

Location: Hybrid London, GB

Company

hirify.global is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.

What you will do

• Plan, execute, and optimize full-funnel campaigns targeting new logo acquisition across priority Financials and Traders customer verticals, geographies, and channels.
• Collaborate with the Director of Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
• Develop tailored messaging and solution sets in collaboration with product marketing and content marketing.
• Manage new logo campaigns to drive channel performance improvements and journey management.
• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
• Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
• Excellent project management, communication, and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.

Nice to have

• Experience in audience-focused B2B campaigns within the commodities space (e.g.: Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Culture & Benefits

• Inclusive – we succeed together.
• Trusting – we choose to trust each other.
• Customer committed – we put customers at the heart of our decisions.
• Future Focused – we accelerate change.
• Curious – we turn knowledge into action.