Director of Product Marketing

TL;DR

Director of Product Marketing: Own product marketing strategy, messaging, and packaging for hirify.global solutions for marketing and L&D buyers with an accent on Director+ personas and full-funnel go-to-market execution. Focus on leading product launches, building positioning and competitive differentiation, and using persona research to influence roadmap and sales enablement.

Company

hirify.global builds an AI-native platform for enterprises to create, translate, and localize content at scale using human-in-the-loop workflows and an Enterprise Skill Graph.

What you will do

• Own strategy, messaging, and packaging for hirify.global solutions for marketing and learning & development teams, focused on Director+ personas.
• Define and evolve value propositions that explain how hirify.global helps marketers increase impact, reduce time-to-market, and expand globally.
• Partner with Product and Growth to translate capabilities into full-funnel solutions that solve real marketing problems.
• Build go-to-market motions including positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Create content such as playbooks, customer stories, landing pages, and campaign briefs.
• Conduct persona and buying-behavior research and lead product launches with internal enablement and cross-functional readiness.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS, ideally targeting marketing buyers.
• Proven ability to craft solution narratives tied to customer problems and business outcomes.
• Strong understanding of marketing workflows and tools, especially content creation, website management, localization, and/or campaign execution.
• Experience partnering with Product and Engineering to influence feature development and translate technical capabilities into buyer-relevant messaging.
• Experience working with Sales and Customer Success to enable adoption and accelerate deal cycles.
• Strong writing, communication, and storytelling skills.

Nice to have

• Experience working on AI-native products or marketing emerging tech categories.

Culture & Benefits

• Global, connected team across 30+ countries with a hub-and-spoke model.
• Most roles are remote-friendly, with customer-facing teams prioritizing proximity to customers.
• AI-native organization that uses AI across functions and encourages managing AI agents.
• High-growth environment with a focus on ownership, speed, and meaningful impact.

Hiring process

• Not specified in the provided posting.

Location: Boston, Massachusetts, United States