Senior Performance Marketing Manager (B2B SaaS)

TL;DR

Senior Performance Marketing Manager (B2B SaaS): Owning the end-to-end paid distribution and growth of the paid media program with an accent on LinkedIn ads, paid newsletters, and experimental channels. Focus on driving paid-sourced pipeline, synthesizing CRM data with campaign performance, and designing high-converting creative concepts.

Location: Remote across North America or Hybrid in St. John’s, NL. Must be based in North America.

Company

CoLab is an AI platform for mechanical engineering teams that captures design feedback and decisions to accelerate product development and reduce rework cycles.

What you will do

• Manage end-to-end performance of the paid media program, primarily focusing on LinkedIn, paid search, and newsletters.
• Drive growth in paid-sourced pipeline by continuously optimizing targeting, messaging, and budget allocation.
• Partner with Brand Design to translate performance data into high-impact image, carousel, and video ads.
• Synthesize data across ad platforms, CRM, and sales insights to uncover drivers of campaign performance.
• Design and execute structured experiments in emerging channels such as Reddit and YouTube.
• Report on performance metrics to explain the "why" behind the results to cross-functional teams.

Requirements

• 4+ years of experience owning paid media performance for a B2B SaaS company.
• Deep hands-on expertise in LinkedIn paid social, including audience strategy and campaign architecture.
• Demonstrated success in driving revenue or pipeline outcomes through paid channels.
• Strong ability to work with creative-led formats and translate insights into creative briefs.
• Proficiency in quantitative funnel analysis using spreadsheets and CRM data.
• Must be based in North America.

Culture & Benefits

• Permanent full-time role with a competitive compensation package including stock options.
• Employer-sponsored health and benefits package.
• Unlimited paid vacation.
• RRSP/401K matching.
• Flexible remote work opportunities across North America.