Director, Consumer Growth (Starlink Broadband)

TL;DR

Director, Consumer Growth (Broadband): Leading strategy and execution for revenue growth and market penetration of the Starlink satellite broadband network with an accent on subscriber acquisition and retention. Focus on developing go-to-market strategies, scaling consumer adoption globally, and optimizing the end-to-end customer experience.

Location: Onsite in Bastrop, TX; remote work is not considered

Company

SpaceX is developing the technologies to enable human life on Mars, including the global Starlink broadband network operating in over 160 countries.

What you will do

• Develop and implement comprehensive GTM strategies for consumer broadband, including pricing, bundling, and promotional campaigns.
• Take full ownership of consumer growth outcomes, targeting high growth rates (2x YoY) and maximizing customer retention.
• Analyze market trends, competitive intelligence, and user feedback to refine product offerings.
• Partner with engineering and operations to ensure seamless integration of hardware and software features.
• Drive growth initiatives via distribution partnerships, advertising efforts, and government subsidy programs.

Requirements

• Bachelor's degree in an analytical field (economics, finance, engineering, or STEM).
• 10+ years of direct people leadership experience in a consumer-facing business.
• 5+ years of experience within telecommunications, broadband, consumer products, or technical industries.
• Must be a U.S. citizen, national, lawful permanent resident (green card holder), Refugee, or Asylee to conform to ITAR regulations.
• Must be based in Bastrop, TX (onsite).
• Ability to work extended hours and weekends as needed.

Nice to have

• Success selling physical equipment and subscription services at high growth rates.
• Experience with various advertising modes (TV, billboards, etc.).
• Demonstrated success in international market expansion and global consumer sales.
• Expertise in data analytics for consumer insights and performance optimization.
• Leadership experience in fast-paced, startup-like cultures.