Digital Growth Specialist (Proptech)

TL;DR

Digital Growth Specialist (Proptech): Leading non-technical SEO and performance marketing strategy to drive visibility for a professional real estate marketplace with an accent on conversion rate optimization and high-converting copywriting. Focus on managing organic and paid acquisition channels while bridging the gap between technical SEO requirements and user-centric marketing goals.

Location: Must be based in the US

Salary: $93,100–$116,700 annually

Company

hirify.global is a proptech company providing mobile-based floor plan generation technology for real estate and appraisal professionals.

What you will do

• Manage non-technical SEO for the main website and photographer marketplace to improve search rankings for target keywords.
• Draft and write high-converting copy for landing pages and marketing campaigns.
• Build and optimize Google and Meta ad campaigns to drive acquisition.
• Provide actionable SEO recommendations to the development team to support site architecture growth.
• Analyze performance metrics to prove effectiveness and refine marketing strategies.
• Collaborate with the marketing team to align concepts with long-term growth goals.

Requirements

• 5+ years of experience in digital marketing with a focus on SEO and Paid Search/Social.
• Proven track record of writing high-converting marketing copy for professional B2B or B2C audiences.
• Strong understanding of technical SEO principles and ability to communicate them to developers.
• Must be based in the US.
• Ability to draft cohesive marketing concepts aligned with growth goals.

Nice to have

• Experience in the real estate or property technology industry.

Culture & Benefits

• Comprehensive benefits package including 401k plans.
• Customizable medical, dental, and vision insurance for employees and dependents.
• Learning and development programs for career growth.
• Collaborative and innovative culture focused on quality of work.
• Employee-driven ambassador groups promoting diversity and philanthropy.