Digital Marketing Specialist (SaaS)

TL;DR

Digital Marketing Specialist (SaaS/Fintech): Strategizing and executing paid advertising campaigns across Facebook, Instagram, Google, and TikTok to drive lead generation and brand awareness with an accent on performance marketing and ROI optimization. Focus on A/B testing, audience segmentation, and data-driven campaign refinement to maximize conversion rates.

Location: Remote (Must be based in the US)

Company

hirify.global is a leading provider of vertical software and embedded payments technology dedicated to helping small and medium-sized businesses flourish.

What you will do

• Plan, execute, and manage paid media campaigns across Facebook, Instagram, Google Ads, and TikTok.
• Develop and test ad creatives and audience targeting strategies to maximize ROI.
• Monitor daily campaign performance and optimize for conversion rates and cost efficiency.
• Conduct keyword research, audience segmentation, and A/B testing.
• Collaborate with creative, content, and product teams to align marketing messaging.
• Track and report performance using Google Analytics and platform dashboards.

Requirements

• 2+ years of experience in digital marketing with a focus on PPC, SEM, and social ads.
• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok.
• Proficiency with Google Analytics and data visualization tools like Google Data Studio.
• Strong understanding of performance metrics such as CTR, CPA, and ROAS.
• Must be based in the United States.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Nice to have

• Experience marketing SaaS products or B2B offerings.
• Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
• Familiarity with marketing automation tools and CRM platforms.

Culture & Benefits

• Inclusive workplace that values diversity of thought, experience, and background.
• Forward-thinking environment that values growth and excellence.
• Equal Opportunity/Affirmative Action employer.