Senior Demand Generation Campaign Manager

TL;DR

Senior Demand Generation Campaign Manager (B2B SaaS): Developing and executing multi-channel digital campaigns and account-based marketing initiatives to drive qualified pipeline and revenue growth. Focus on full-funnel planning, data-driven optimization, and cross-functional collaboration with Sales and RevOps to maximize ROI.

Location: Must be based in the US (Remote or Hybrid in Austin, TX).

Company

A high-growth software company providing cloud-based operational solutions for K-12 school districts across the U.S.

What you will do

• Build and execute integrated digital plans across paid search, social, email, webinars, and events.
• Partner with Sales to execute targeted account-based marketing (ABM) programs for priority segments.
• Manage full-funnel campaign execution, including ICP definition, messaging, landing pages, and nurture streams.
• Collaborate with BDR/AE leadership to define lead taxonomy, scoring, and ensure clean handoffs.
• Own campaign analytics, set KPIs, and perform A/B testing to optimize creative, audiences, and landing pages.
• Coordinate budgets and manage relationships with agencies and platform partners.

Requirements

• 6–9+ years in B2B growth/demand generation with proven pipeline impact.
• 5+ years of B2B SaaS demand generation experience with full-funnel and ABM ownership.
• Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
• Strong analytical mastery of funnel metrics including MQL, SQL, SAL, win rate, CAC, and payback.
• Exceptional communication skills for presenting performance insights to senior stakeholders.
• Must be authorized to work in the US and reside in an eligible state.

Culture & Benefits

• Flexible Open Paid Time Off plan.
• 401(k) plan with 4% employer match on total earnings.
• Comprehensive medical, dental, and vision coverage with HSA/FSA options.
• Paid parental leave and ten paid corporate holidays.
• 16 paid volunteer hours annually.
• Wellness perks including gym reimbursements and disability insurance.