Product Marketing Specialist (HCM)

TL;DR

Product Marketing Specialist (HCM): Supporting the execution of go-to-market strategies and product launches for a global human capital management platform with an accent on cross-functional collaboration and content creation. Focus on drafting marketing collateral, coordinating launch activities, and ensuring consistent product messaging across sales and marketing channels.

Location: Must be based in Dubuque, IA, USA

Company

hirify.global is a leading provider of intuitive, people-first Human Capital Management (HCM) technology, serving over 145,000 employers to streamline the employee journey.

What you will do

• Assist Product Marketing Managers in executing go-to-market plans and product initiatives.
• Draft and update marketing materials including one-pagers, pitch decks, emails, and web content.
• Coordinate with design and content teams to produce high-quality marketing assets.
• Gather inputs from product, sales, and marketing teams to support launch preparation.
• Organize internal documentation, resources, and training materials for product releases.
• Support internal communications regarding product updates and ad hoc marketing projects.

Requirements

• Bachelor's degree in marketing or equivalent professional experience.
• 2+ years of experience in product marketing, marketing, product management, or sales/consulting.
• Solid understanding of subscription-based B2B software and services.
• Familiarity with marketing tactics such as integrated campaigns, competitive intelligence, and sales enablement.
• Strong written and visual presentation skills with high attention to detail.
• Comprehensive knowledge of Microsoft 365.

Culture & Benefits

• Focus on a people-first, progressive, and open-minded meritocracy.
• Comprehensive employee total rewards offerings.
• Opportunity to work in a fast-growing global technology market.
• Commitment to an inclusive environment as an equal opportunity employer.