Product Marketing Specialist (SaaS)

TL;DR

Product Marketing Specialist (SaaS): Supporting go-to-market strategy, messaging, and sales enablement for a multi-product software portfolio with an accent on translating product capabilities into outcome-driven language. Focus on managing concurrent campaigns, leveraging AI tools for research, and developing sales assets to accelerate the journey from idea to cash.

Location: Reston, VA, USA. Working hours: 8:00 am to 5:00 pm ET for US employees and 08:00 to 17:00 CET for EMEA employees.

Company

hirify.global empowers manufacturing businesses to design, model, develop, and sell through AI-forward CPQ, PLM, and design solutions.

What you will do

• Develop and maintain product messaging, value propositions, and persona-based copy across web and sales tools.
• Execute product launches and feature releases, managing deliverables and timelines.
• Create sales enablement assets including one-pagers, battle cards, pitch decks, and objection-handling guides.
• Conduct competitive and market research using AI tools to inform positioning and launch decisions.
• Collaborate cross-functionally with Product, Sales, and Demand Generation teams.

Requirements

• 2-4 years of B2B SaaS marketing experience.
• Must be based in the US (Reston, VA) or operate within specified time zones (EST/CET).
• Proficiency in using AI tools like Claude and ChatGPT for research and content iteration.
• Strong writing skills with the ability to simplify complex technical topics for business audiences.
• Ability to manage multiple concurrent projects with strong timeline ownership.

Nice to have

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Experience with data analysis of campaign or funnel metrics.

Culture & Benefits

• Comprehensive insurance package: Medical, Dental, and Vision.
• Financial security through a 401(k) plan and Health Savings Account (HSA).
• Paid time off, including sick and parental leave.
• Bonus-eligible position.
• Employee Assistance Program and Life Insurance.

Hiring process

• 30-minute online pre-employment assessment as part of the application process.