Product Marketing Manager (GovTech)

TL;DR

Product Marketing Manager (GovTech): Driving go-to-market strategy, messaging, and positioning for a comprehensive financial software suite with an accent on cross-functional collaboration and sales enablement. Focus on developing compelling product narratives, optimizing the buyer journey, and leveraging data to drive pipeline growth within the public sector.

Location: Hybrid role, must be able to work 3 days/week in Oakville, ON or Atlanta, GA office.

Company

hirify.global is a leading provider of cloud-based software for public sector and government organizations, focused on streamlining procurement, budgeting, and administration.

What you will do

• Develop and execute go-to-market strategies for new product launches and enhancements.
• Refine product messaging, positioning, and storytelling to effectively communicate value propositions.
• Create sales enablement materials including pitch decks, battle cards, and value frameworks.
• Conduct market and customer research to identify trends and pain points in the public sector.
• Collaborate with Product, Sales, and Customer Success teams to align marketing efforts with the product roadmap.
• Track and analyze the success of marketing initiatives to optimize messaging and campaign efficacy.

Requirements

• 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
• Strong understanding of go-to-market strategies, value-based messaging, and competitive positioning.
• Proven ability to develop compelling narratives for government agencies and public institutions.
• Experience working cross-functionally with Sales, Product, and Customer Success teams.
• Excellent writing, storytelling, and presentation skills.
• Analytical mindset with the ability to translate data into actionable insights.

Nice to have

• Experience as a full-stack marketer with a deep understanding of the sales and marketing funnel.
• Background in digital and demand generation marketing.

Culture & Benefits

• Competitive wages and salaries.
• Wellness days with extra time off around long weekends.
• Comprehensive health and dental benefits.
• Flexible workday arrangements tailored to role requirements.
• Active community engagement and culture committees.
• Supportive environment that encourages the use of AI tools to enhance creativity and efficiency.