Product Manager, Commercial Marketing (Medtech)

TL;DR

Product Manager, Commercial Marketing (Medtech): Leading product planning and marketing initiatives for infusion sets to provide best-in-class user experiences with an accent on Go-to-Market strategy and commercial execution. Focus on translating market research into product requirements, driving sales growth, and managing the downstream product lifecycle.

Location: Hybrid (Del Mar, CA) — Must be based in the US and authorized to work without sponsorship

Salary: $108,500 - $149,000

Company

hirify.global creates innovative insulin delivery systems and products for people living with diabetes.

What you will do

• Drive and own the Go-to-Market strategy for new product launches.
• Develop launch plans including sales enablement tools, promotional campaigns, and training materials.
• Translate market research and Voice of Customer (VOC) into product requirements to guide development.
• Collaborate with upstream PMs, clinical teams, and sales to align marketing strategy with business goals.
• Establish and track KPIs related to downstream commercial efforts.
• Act as the internal and external champion for assigned product lines.

Requirements

• BS/BA degree in business, health sciences, or a related field.
• 5 years of experience in medical device development, product management, marketing, or clinical support.
• Must be authorized to work in the U.S. (Visa sponsorship is not available).
• Strong grasp of downstream marketing tactics, including market segmentation, positioning, and messaging.
• Ability to articulate clinical benefits of complex medical technology to internal and external audiences.
• Familiarity with FDA-regulated products and applicable marketing guidelines.

Nice to have

• Experience in diabetes and/or consumer medical devices.

Culture & Benefits

• Comprehensive health care (medical, dental, vision) available from day one.
• Health Savings Accounts (HSA) and Flexible Saving Accounts (FSA).
• 11 paid holidays per year and a minimum of 20 days of paid time off.
• 401k plan with company match and an Employee Stock Purchase plan.
• Inclusive workplace culture that celebrates achievements and supports well-being.