Senior Product Marketing Manager (Healthcare)

TL;DR

Senior Product Marketing Manager (Healthcare): Defining and executing go-to-market strategies for healthcare products in the North and Latin American markets with an accent on market analysis, pricing, and product positioning. Focus on driving product adoption through cross-functional alignment and lifecycle measurement.

Location: Remote (US Field)

Salary: $150,000 - $187,000 USD

Company

hirify.global is a mission-driven company building a connected health ecosystem of hardware and digital technology to improve health and quality of life.

What you will do

• Develop comprehensive go-to-market plans including positioning, target audience, messaging, and distribution channels.
• Conduct in-depth market analysis and research to identify trends and the competitive landscape.
• Design pricing and placement strategies to maximize profitability and reach target customers effectively.
• Monitor product performance throughout its lifecycle and drive evolution via enhancements and new features.
• Foster alignment between product, marketing, and revenue teams to ensure a cohesive regional approach.
• Collaborate with sales, product managers, and customer support to integrate user feedback into strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 7 years of experience in product marketing, preferably in healthcare or technology sectors.
• Proven experience in global markets with a deep understanding of diverse market dynamics.
• Must be based in the US.
• Strong presentation skills and a track record of leading cross-functional teams.

Culture & Benefits

• Comprehensive health package: medical, vision, dental, life, AD&D, and disability insurance.
• Financial benefits: 401(k), Employee Stock Purchase Plan (ESPP), HSA, and FSA.
• Flexible Time Off (FTO), 11 paid holidays, and 3 floating days.
• Generous caregiver leave: 14 weeks for primary caregivers or two weeks for secondary.
• Additional perks: tuition assistance, commuter benefits, and Employee Assistance Program (EAP).