Account Based Marketing (ABM) Manager (Fintech)

TL;DR

Account Based Marketing (ABM) Manager (Fintech): Building and executing a scalable ABM motion from the ground up to drive net-new sales-assisted pipeline for a digital banking platform with an accent on targeted account programs and cross-functional alignment. Focus on designing one-to-many campaigns, operationalizing outbound workflows, and iterating based on performance data.

Location: Hybrid in Vancouver, BC

Salary: $117,000 – $143,000 CAD

Company

hirify.global is a digital banking platform that provides business owners with tools for financial clarity, confidence, and control over their cash flow.

What you will do

• Execute one-to-many ABM programs to drive net-new pipeline for the sales-assisted funnel.
• Build, segment, and activate targeted account lists based on firmographic criteria.
• Craft and launch ABM campaigns across paid media, email, web, and direct mail.
• Operationalize outbound workflows to enable automated or semi-automated SDR motions.
• Design and run lightweight experiments focused on verticalization and personalization.
• Track and communicate performance metrics, including account engagement and pipeline contribution.

Requirements

• 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles.
• Experience collaborating with Sales and SDR teams on outbound or sales-assisted motions.
• Highly hands-on ability to pull lists, build assets, and launch campaigns end-to-end.
• Strong organizational skills and comfort managing multiple experiments in an ambiguous environment.
• Must be based in Vancouver, BC for a hybrid work arrangement.

Nice to have

• Experience building ABM or outbound marketing motions from scratch.
• Experience marketing to SMBs or working within the fintech/financial services sector.
• Background in fast-growing companies with evolving processes.

Culture & Benefits

• Impact-based compensation approach where growth is not limited to annual review cycles.
• High level of autonomy and trust in solving complex challenges.
• Culture of relentless reinvention and active embedding of AI into daily workflows.
• Deep focus on ownership, results, and substantive impact over recognition.
• Mission-driven environment dedicated to helping small businesses thrive.

Hiring process

• 45-minute Google Meet video call with the Hiring Manager.
• Take-home case study followed by a 60-minute video call with marketing and sales teams.
• 45-minute in-person interview with a member of the leadership team.