Demand Generation Manager (ABM)

TL;DR

Demand Generation Manager (ABM): Leading competitive displacement campaigns and scaling account-based marketing programs in North America with an accent on winning deals against competitors like Marketo, Klaviyo, and Braze. Focus on building repeatable playbooks, coordinating sales outreach, and driving measurable pipeline growth.

Location: Must be located in North America

Salary: $115,000 USD

Company

hirify.global is a communication platform that helps over 9,000 companies send automated, relevant messages using real-time behavioral data.

What you will do

• Run competitor takedown campaigns targeting priority accounts with specialized messaging and offers to displace Marketo, Klaviyo, and Braze.
• Scale the North American ABM program using direct mail, gifting, and targeted offer campaigns.
• Develop personalized ABM plays and sequenced outreach tailored to high-value accounts and buyer intent signals.
• Partner with AEs and Sales Directors to identify account-level activity and accelerate pipeline.
• Create and own coordinated post-campaign follow-up strategies in lockstep with the sales team.
• Convert successful one-off experiments into repeatable, always-on marketing motions.

Requirements

• Must be located in North America.
• Proven track record of building competitive takedown campaigns and displacement messaging in B2B SaaS.
• Hands-on experience managing end-to-end ABM programs, from account selection to pipeline reporting.
• Experience with physical campaign execution tools such as Postal or Sendoso.
• Proficiency with marketing and sales tools including Salesforce, Hubspot, Marketo, Usergems, Zoominfo, or Salesloft.
• Strong collaboration skills with Sales (AEs and BDRs) to design and execute campaigns.

Culture & Benefits

• 100% coverage of medical, dental, vision, and mental health insurance premiums for employees and their families.
• Unlimited PTO and 16 weeks of paid parental leave.
• Stipends for remote work and wellness.
• Dedicated professional development budget.

Hiring process

• 30-minute Recruiter screen.
• 45-minute interview with a Senior Demand Gen Manager.
• 45-minute Case Review Call.