Senior Manager, Field Marketing (SaaS)

TL;DR

Senior Manager, Field Marketing (B2B SaaS): Developing and executing localized marketing strategies to drive new business pipeline and customer expansion with an accent on regional event strategy and community building. Focus on building integrated demand generation campaigns and optimizing resource allocation to maximize ROI.

Location: United States

Company

hirify.global provides a SaaS Analytics Log Platform that helps organizations ensure application reliability and security for cloud-native infrastructures.

What you will do

• Develop and execute a differentiated field marketing strategy for the North American market.
• Lead Tier 2 and Tier 3 event strategy, including regional tradeshows, executive experiences, and partner-led activities.
• Create integrated marketing campaigns to generate new opportunities and accelerate pipeline growth.
• Collaborate with Sales, Partner Marketing, and Channel teams to drive new logo acquisition.
• Manage the North America field marketing team, including hiring, mentorship, and performance management.
• Oversee budget allocation and track program performance to optimize spend and ROI.

Requirements

• 5+ years of B2B SaaS Field Marketing experience with a track record of driving pipeline growth in North America.
• Experience owning regional event strategy and execution for various event tiers and industry-specific programs.
• Strong analytical skills to measure campaign impact, event ROI, and partner contribution.
• Proven ability to lead cross-functionally across Sales, Product Marketing, and Demand Generation.
• Proficiency with Salesforce, Marketo, 6Sense, and G-suite.
• Must be based in the United States