Customer Growth & Lifecycle Marketer

TL;DR

Customer Growth & Lifecycle Marketer: Build customer marketing strategy from the ground up, focused on post-sale engagement including onboarding, value reinforcement, expansion, renewals, and advocacy activation. Focus on owning email channels end-to-end, designing lifecycle architecture using product usage data and engagement signals, and enabling scalable execution through repeatable processes and cross-functional collaboration.

Location: San Francisco, CA

Salary Range: $160,000 - $205,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)

Company

AI-enabled platform that turns siloed data into operational intelligence for public safety organizations, governments, federal agencies, and private-sector institutions across 30+ states and two countries.

What you will do

• Build customer marketing strategy focused on post-sale engagement from onboarding to advocacy.
• Own email channel end-to-end including automated programs, campaigns, audience enrichment, QA, reporting, and optimization.
• Partner with Customer Advocacy to scale customer champions into referrals, reviews, case studies, and events.
• Design lifecycle architecture using product usage, account attributes, and engagement signals for relevant messaging.
• Collaborate with Product Marketing, Communications, and Field Marketing to align messaging with priorities.
• Develop repeatable processes for campaign execution and serve as owner for measurement and reporting.

Requirements

• Hands-on experience with HubSpot and Salesforce, familiarity with in-app, push, or multi-channel tools.
• Strong understanding of customer marketing across scaled channels and supporting customer success teams.
• Deep experience architecting multi-channel engagement journeys in B2B/B2G context with personas and use cases.
• Comfort working with product usage data and engagement signals for targeting and personalization.
• Experience partnering with Customer Success, Marketing, or Advocacy teams.
• Strong project management, cross-functional collaboration, and data-driven mindset.

Nice to have

• Comfort using AI-native tools for enrichment, personalization, experimentation, and automation.

Culture & Benefits

• High sense of ownership, building systems from scratch, experimentation mindset.
• Strong collaboration across teams, attention to details in segmentation, copy, and analysis.
• Inclusive environment, equal opportunity employer, diversity celebrated.
• Benefits information available on careers page.