Marketing Lead (SaaS)

TL;DR

Marketing Lead (B2B SaaS): Designing a repeatable demand generation motion and messaging playbook for a privacy evaluation standard with an accent on vertical expansion and sales enablement. Focus on building pipeline-generating programs, optimizing inbound/outbound campaigns, and creating high-impact content for B2B buyers.

Location: Remote (Must be based in the US)

Company

hirify.global defines the standard for privacy and trust in software through independent evaluations and the hirify.global Seal.

What you will do

• Design, execute, and optimize integrated inbound and outbound marketing campaigns to drive awareness and qualified leads.
• Build a messaging playbook based on buyer conversations to refine personas and overcome objections.
• Develop a content and enablement library including decks, one-pagers, and customer success stories.
• Create sales tools such as talk tracks, battlecards, and competitive comparisons.
• Manage CRM, lead routing, and reporting dashboards to track performance and ROI.
• Partner with Sales and Product teams to align on targeting and timing.

Requirements

• 4–7 years of B2B SaaS experience owning a marketing function, ideally at a Series A or B startup.
• Proven track record of building pipeline-generating programs with measurable revenue results.
• Hands-on proficiency with HubSpot, LinkedIn Ads, and Google Ads.
• Strong writing and editing skills for producing clear, persuasive copy quickly.
• Analytical ownership of CRM and reporting dashboards.
• Must be eligible for US-based benefits (401k, US health insurance).

Nice to have

• Background in privacy, compliance, or data governance ecosystems.
• Experience in AI, data, or SaaS environments.
• AI-native proficiency using AI tools to accelerate output without sacrificing quality.

Culture & Benefits

• Competitive compensation and equity package.
• Comprehensive medical, dental, and vision coverage.
• 401(k) retirement plan.
• Flexible PTO.
• Opportunity to be an early hire reporting directly to the CEO in a high-growth environment.