Digital Adoption & Experience Strategist (SaaS)

TL;DR

Digital Adoption & Experience Strategist (SaaS): Designing and owning the behavior-triggered layer of the post-purchase customer experience with an accent on in-app learning, onboarding journeys, and segmentation logic. Focus on optimizing activation rates, accelerating feature adoption, and reducing churn through data-driven UX and instructional design.

Location: Must be based in the US

Salary: $108,900 - $136,000 + annual bonus

Company

hirify.global empowers construction professionals with smart software solutions that make job sites more efficient, connected, and safe.

What you will do

• Lead the end-to-end in-app learning strategy, including guide design and activation triggers delivered through Pendo.
• Architect and optimize the customer onboarding digital experience, defining journey frameworks and learning objectives.
• Design and maintain a customer segmentation framework to personalize digital adoption touchpoints based on behavioral data.
• Serve as the strategic content lead for onboarding communications and behavior-triggered messaging.
• Define and own the performance metrics framework for digital adoption, including engagement and activation rates.
• Drive cross-functional alignment across Product, Customer Success, Support, and Marketing to co-define shared KPIs.

Requirements

• Must be based in the United States
• 5+ years of experience in learning experience design with a strong UX focus.
• 3+ years of strategic experience with in-app guidance platforms (Pendo strongly preferred).
• 2+ years of experience owning customer-facing communications programs (onboarding emails, lifecycle messaging).
• Proficiency with Figma, behavioral analytics, and funnel analysis.
• Bachelor's Degree in Instructional Design, UX Design, Human-Computer Interaction, or a related field.

Nice to have

• Master's degree in Instructional Design or UX Design.
• Experience in B2B SaaS post-purchase customer experience or customer enablement.
• Professional certification in UX (e.g., Nielsen Norman).
• Experience designing for global audiences with cultural considerations.
• Pendo certification or equivalent DAP certification.
• Familiarity with AI-assisted enablement platforms and conversational learning design.

Culture & Benefits

• Fully vested 401K from the first day of employment.
• Generous PTO, including dedicated sick, mental health, and volunteer days.
• Free and unlimited access to BetterUp Care and LinkedIn Learning.
• Up to $5K annual education reimbursement after one year of tenure.
• People-focused, entrepreneurial culture within the stable Nemetschek Group.