Product Marketing Coordinator

TL;DR

Product Marketing Coordinator: Managing product positioning, messaging, and go-to-market campaigns for a retail analytics suite with an accent on translating technical features into customer-facing benefits. Focus on building sales enablement assets, conducting competitive research, and driving cross-functional alignment between Product, Sales, and Marketing teams.

Location: Must be based in South Africa

Company

hirify.global provides advanced retail analytics solutions to help businesses understand customer behavior and optimize store performance.

What you will do

• Define and amplify product value propositions in collaboration with Product and Sales leadership.
• Lead competitive intelligence efforts to identify market trends and sharpen strategic positioning.
• Manage end-to-end product launches, including messaging development and cross-functional rollout.
• Create diverse marketing content such as case studies, white papers, and sales enablement assets.
• Develop and maintain buyer personas and Ideal Customer Profiles to guide marketing strategy.
• Measure campaign performance to refine messaging and improve customer adoption.

Requirements

• Must be based in South Africa
• 2+ years of experience in product marketing, content marketing, or a related field.
• Strong written and verbal communication skills with the ability to adapt brand voice.
• Proven ability to translate technical product details into clear customer benefits.
• Experience managing multiple campaigns and content workstreams in parallel.
• Track record of effective cross-functional collaboration with Product and Sales teams.

Nice to have

• Background in B2B SaaS, retail technology, or analytics.
• Experience building buyer personas, ICPs, or competitive battlecards from scratch.
• Hands-on experience with marketing analytics platforms.
• Experience producing multimedia content like video, webinars, or podcasts.

Culture & Benefits

• Direct influence on market positioning and product narrative.
• Creative variety in content production and campaign management.
• Monthly Recharge Day and Holiday Exchange Program.
• Best Self Benefit Program and medical insurance.
• Flexibility with a Work from Anywhere policy for up to 90 days per year.