Content Marketing Specialist (B2B SaaS)

TL;DR

Content Marketing Specialist (B2B SaaS): Developing and executing content strategies for a leading nonprofit fundraising platform with an accent on blog management and email marketing. Focus on creating high-quality, product-focused educational content that drives engagement and conversions while optimizing for SEO and emerging AI-powered search channels.

Location: Must be based in South Africa (Remote)

Salary: $40,000–$50,000

Company

hirify.global is a leading fundraising and donor management platform for nonprofits, helping over 100,000 organizations raise more than $3 billion globally.

What you will do

• Research, write, and edit high-quality blog articles focused on fundraising and nonprofit best practices.
• Manage and optimize email marketing campaigns and automation workflows in ActiveCampaign.
• Coordinate with external writers and designers to produce expert-led content and visual assets.
• Apply SEO and AEO best practices to improve organic visibility and search performance.
• Analyze content and campaign performance metrics to provide data-driven optimization recommendations.
• Collaborate with product marketing and growth teams to support strategic company initiatives.

Requirements

• Must be based in South Africa
• 5-7 years of experience in content marketing or digital marketing.
• Proven experience in B2B SaaS marketing.
• Strong proficiency in email marketing and automation platforms, specifically ActiveCampaign.
• Solid understanding of SEO, AEO, and AI-driven search trends.
• Excellent writing, editing, and project management skills.

Nice to have

• Experience in the nonprofit sector.
• Experience coordinating freelance writers or agencies.

Culture & Benefits

• Fully remote work environment.
• Generous time off policy including 21 days of leave, 8 holidays, and 5+ sick days.
• Employer-sponsored health insurance (medical, dental, vision).
• 401(k) retirement plan with up to 4% employer match.
• Home office and professional development reimbursement up to $1.5k.
• Eligibility for employee equity plan (stock options).

Hiring process

• Prescreen call with the Talent Team.
• Interview with the Hiring Manager.
• Assignment and final panel interview.
• Background and reference checks.