Senior Manager, Marketing Analytics (Digital Marketing)

TL;DR

Senior Manager, Marketing Analytics (Digital Marketing): Leading analytics strategy and measurement frameworks for multiple client accounts with an accent on driving media performance and business outcomes. Focus on designing advanced analytics execution, including media mix modeling and incrementality analysis, and translating complex data into actionable insights.

Location: Remote or Hybrid. Must be based in one of the following US states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, or Wisconsin.

Salary: $130,000-145,000 USD annually

Company

A digital marketing agency focused on driving meaningful impact across the customer journey by blending media, creative, and analytics.

What you will do

• Lead analytics strategy and design measurement frameworks aligned with media strategies and client goals.
• Develop test-and-learn approaches and forward-looking analyses to drive decision-making.
• Build and maintain queries, analyses, and models using media, behavioral, and performance data.
• Support advanced initiatives such as media mix modeling and incrementality analysis.
• Design and deliver dashboards, forecasts, and performance reporting using BI tools.
• Collaborate with cross-functional teams to improve analytics operations and workflows.

Requirements

• 7+ years of experience in analytics or reporting, specifically in performance or marketing analytics.
• Proven ability to design measurement frameworks across digital marketing channels.
• Strong hands-on experience with SQL queries and data modeling from raw data.
• Experience with data visualization, with Tableau strongly preferred.
• Familiarity with marketing platforms (Google, Meta, Adobe, Salesforce) and integration tools (Adverity, Fivetran, Funnel, or ChannelMix).
• Must be located in one of the specified US states for employment.

Nice to have

• Exposure to media mix modeling and incrementality testing.
• Experience mentoring or guiding junior analysts.

Culture & Benefits

• Remote or hybrid work environment with flexible hours.
• Unlimited PTO and company holidays.
• Comprehensive medical, dental, vision, and disability coverage.
• 401(k) with company match.
• Paid parental leave and family support.
• Pet care perks and insurance.