Director, Marketing Analytics (MedTech)

TL;DR

Director, Marketing Analytics (MedTech): Developing and owning the end-to-end measurement and insights framework for HCP and patient marketing with an accent on attribution, incrementality, and commercial outcomes. Focus on building scalable reporting systems, optimizing ROI, and translating complex data into executive-ready strategic actions.

Location: Remote (Must be based in the United States; preference for West Coast)

Salary: $174,100 - $221,900

Company

hirify.global manufactures advanced insulin delivery systems, including the Tandem Mobi and t:slim X2, focusing on human-centered design for diabetes management.

What you will do

• Own the end-to-end measurement framework for HCP and patient marketing journeys, connecting touchpoints to commercial outcomes.
• Standardize KPIs (CAC, CPL, conversion rates, and funnel velocity) in partnership with the Commercial Analytics COE.
• Design and maintain a world-class attribution approach and drive the roadmap toward causal measurement and incrementality testing.
• Partner with Finance and Marketing leadership to build ROI frameworks that inform budget allocation and channel mix.
• Operationalize lead scoring, propensity models, and journey triggers via CRM and marketing automation platforms.
• Deliver executive-ready insights and facilitate monthly Growth/Performance reviews to drive optimization.

Requirements

• 10+ years of experience in marketing and digital analytics.
• 5+ years of experience leading or supervising a marketing or analytics department.
• Must be authorized to work in the U.S. (Sponsorship is not available).
• Proficiency in BI tools such as Tableau, Power BI, or Looker; experience with Python or R is strongly preferred.
• Deep familiarity with CRM and marketing automation ecosystems (Salesforce, Eloqua, Marketo) and common media platforms.
• Strong command of funnel analytics, attribution models, and GTM processes.

Nice to have

• Experience working in Medical Technology, Pharmaceuticals, or Healthcare.
• Expertise in Marketing Mix Methodologies (MMM) and budget optimization.
• Experience with causal inference, matched markets, and quasi-experiments.

Culture & Benefits

• Fully remote work environment with company-provided equipment and virtual training.
• A culture that celebrates achievements, supports well-being, and fosters a spirit of fun and camaraderie.
• Commitment to inclusivity and equal opportunity employment.
• Comprehensive benefits package designed to support employees and their families.