Marketing Analytics Manager (Medtech)

TL;DR

Marketing Analytics Manager (Medtech): Owning the full measurement stack for marketing at a genomics company with an accent on campaign performance, attribution modeling, and funnel analytics. Focus on building reporting frameworks, standardizing data definitions across Salesforce and Airtable, and optimizing full-funnel conversion from lead to pipeline.

Location: Remote (US)

Salary: $116,200 – $145,300

Company

hirify.global is a global leader in cell-free DNA testing dedicated to oncology, women's health, and organ health.

What you will do

• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives.
• Build and maintain performance dashboards for marketing leadership to track ROI and trends.
• Develop and refine multi-touch attribution models to guide budget allocation and investment decisions.
• Analyze full-funnel performance from lead to MQL, SQL, pipeline, and closed-won.
• Standardize marketing data dictionaries and ensure alignment between Salesforce, Airtable, and Eloqua.
• Partner with Data Engineering and Marketing Ops to ensure clean and reliable data flows.

Requirements

• 5-8+ years of experience in marketing, growth, or demand gen analytics.
• Deep hands-on experience with Salesforce data, funnel reporting, and pipeline analysis.
• Strong SQL skills and proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence).
• Experience using Airtable for campaign tracking and operational reporting.
• Proven ability to translate raw data into strategic investment decisions.
• Must be based in the United States.

Nice to have

• Experience in healthcare, biotech, diagnostics, or life sciences marketing.
• Familiarity with marketing automation platforms such as Eloqua, Marketo, or HubSpot.
• Experience measuring paid media across LinkedIn, Google, and programmatic channels.
• Background in a high-growth public company environment.

Culture & Benefits

• Comprehensive health benefits including medical, dental, and vision plans.
• 401(k) retirement plan with company match.
• Annual performance incentive bonus and long-term equity awards.
• Generous paid time off and company holidays.
• Free genetic testing for employees and their immediate families.