Senior Manager - Demand Generation (SaaS)

TL;DR

Senior Manager - Demand Generation (SaaS): Strategy and execution of integrated demand programs to drive pipeline generation and revenue growth with an accent on multi-channel campaigns and data-driven optimization. Focus on managing program lifecycles, budget allocation, and leveraging an AI-first mindset to scale B2B marketing efforts.

Location: Remote (PA, USA)

Salary: $131,600 - $171,100

Company

hirify.global provides SaaS technology solutions for tax compliance and reporting.

What you will do

• Develop and own annual Integrated Demand Programs (IDPs), including strategy, KPIs, and attribution models.
• Manage the full pipeline generation lifecycle from strategic planning through execution and optimization.
• Design and execute multi-channel campaigns across digital, paid media, social, and partner marketing.
• Collaborate with Sales, RevOps, and Product teams to align programs with GTM and launch strategies.
• Analyze program performance to identify underperforming areas and drive corrective actions.
• Identify opportunities for automation and process standardization to improve scalability and efficiency.

Requirements

• 8+ years of experience in demand generation or pipeline-focused B2B marketing, ideally in SaaS.
• Proven track record of owning and achieving marketing-sourced pipeline and revenue goals.
• Experience managing complex, cross-functional programs with accountability for results.
• Deep expertise in full-funnel demand generation and extraction tactics.
• Strong stakeholder management skills and ability to influence senior leadership.
• Must be based in the US (Pennsylvania mentioned).

Nice to have

• Experience generating demand through marketplaces (e.g., Microsoft ecosystem) and partner-led motions.
• Global B2B marketing experience with mid-market buying cycles.
• AI-first mindset, leveraging automation to guide campaign strategy.
• Familiarity with modern RevOps, attribution, and marketing automation platforms.
• Master’s degree or MBA.

Culture & Benefits

• Competitive base salary with eligibility for the hirify.global Bonus Plan (VOB).
• Role-specific sales commissions/bonuses and potential equity grants.
• Opportunities for career growth and professional progression within the company.