Growth Marketing Lead (Innovative Channels)

TL;DR

Growth Marketing Lead (Innovative Channels): Identifying, launching, and scaling new customer acquisition channels with an accent on diverse paid and partnership-based channels. Focus on pioneering the adoption of AI agents in marketing operations and optimizing full-funnel metrics like CAC, LTV, and ROAS.

Location: Remote (must be based in the USA)

Salary: $140,000 – $190,000 + Equity

Company

An AI-powered super app redefining car ownership by simplifying and automating maintenance and insurance for millions of users.

What you will do

• Own end-to-end channel expansion by researching, launching, and iterating across affiliates, direct mail, and emerging ad networks.
• Shape the innovative channel roadmap and strategically prioritize high-potential investment opportunities.
• Pioneer the use of AI agents to accelerate testing, automate workflows, and unlock new marketing capabilities.
• Design and execute rigorous experiments based on hypotheses and full-funnel metrics (CAC, LTV, ROAS).
• Collaborate with product, data, and creative teams to build the infrastructure required for channel success.
• Translate complex data into strategic recommendations that influence company resource allocation.

Requirements

• 4+ years of experience in performance or growth marketing across multiple channels.
• Must be based in the USA.
• Strong quantitative analytical ability working with full-funnel metrics and data storytelling.
• Ability to structure complex problems and communicate clearly with senior stakeholders (MBB consulting background preferred).
• Experience or strong interest in applying AI tools and agents as a strategic marketing capability.
• Ownership mentality and ability to thrive in an ambiguous, fast-paced environment.

Culture & Benefits

• Comprehensive health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(k) plan with employer matching.
• Equity opportunities via stock options.
• Opportunity to work in a talent-dense, profitable pre-IPO startup environment.