Japan UA Manager (Marketing)

TL;DR

Japan UA Manager (Marketing): Leading user acquisition efforts in the Japanese market for a mobile app and gaming user base with an accent on multi-channel campaign management and data-driven optimization. Focus on developing end-to-end UA strategies, optimizing ROAS across local networks, and ensuring cultural relevance for the Japanese audience.

Location: Hybrid (Tokyo, Japan)

Salary: €67,000 – €80,000 per annum

Company

hirify.global is a fast-growing adtech company building a platform that rewards a community of over 70 million users for engaging with advertisers' products.

What you will do

• Develop and own the end-to-end user acquisition strategy for the Japanese market.
• Plan and execute large-scale UA campaigns across local networks, reward platforms, DSPs, Game Media, CTV, Google Ads, Unity, and Moloco.
• Conduct in-depth data analysis to optimize KPIs, targeting, and bidding to maximize ROAS.
• Drive continuous A/B testing and optimization of creatives and copy to ensure cultural relevance.
• Collaborate with Creative, Product, Localization, Sales, and Data teams to align UA efforts with company goals.
• Manage ad partner and agency relationships while identifying new growth opportunities in Japan.

Requirements

• 5+ years of experience in mobile user acquisition or performance marketing with a proven track record.
• In-depth knowledge of the digital advertising landscape and UA best practices specifically in Japan.
• Fluency in English and Japanese is required.
• Hands-on expertise with Naver, Line, Google Ads, Unity, and Moloco.
• Familiarity with mobile attribution tools such as AppsFlyer and Adjust.
• Must be based in Tokyo to support a hybrid work arrangement.

Culture & Benefits

• Participation in a virtual equity program for full-time employees.
• Generous bonus scheme to reward proactive and high-impact work.
• Opportunity to grow within a profitable, high-growth startup environment.
• Culture of ownership and high standards with a clear path for professional growth.