Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Leading regional marketing strategy and execution for Pikmin Bloom across APAC markets with an accent on localized campaigns, partnerships, and data-driven growth. Focus on leveraging AI tools to synthesize market insights, optimize campaign performance, and manage cross-functional marketing operations in a hybrid environment.

Location: Must be based in Tokyo, Japan (Hybrid: 3 days in-office required)

Company

hirify.global is a leading global interactive entertainment and mobile games company known for creating and operating highly successful, diversified gaming experiences worldwide.

What you will do

• Lead product marketing strategy and execution for Pikmin Bloom across APAC markets including Taiwan, Hong Kong, Korea, and Southeast Asia.
• Develop and execute localized marketing campaigns, ATL initiatives, partnerships, and community events.
• Use AI tools to synthesize market signals, player feedback, and regional trends into actionable insights.
• Collaborate with Product, Game Design, Comms, and PR teams to champion campaign launches.
• Analyze marketing performance metrics including acquisition, DAU/WAU, and ROI to inform future strategies.
• Manage regional marketing budgets and evaluate campaign effectiveness.

Requirements

• 7+ years of experience in product marketing, gaming, or consumer technology.
• Excellent verbal and written communication skills in both Japanese and English.
• Must be able to work in-office 3 days per week (Tuesday, Wednesday, Thursday) in Tokyo.
• Strong understanding of APAC market dynamics and consumer behavior.
• Hands-on experience using AI tools to improve marketing workflows and analysis.
• Experience managing agencies, vendors, and external partners.

Nice to have

• Proficiency in Chinese.
• Passion for Niantic products like Pokémon GO or Pikmin Bloom.
• Experience with project management tools such as Asana.
• Experience building AI-assisted templates or internal reporting workflows.

Culture & Benefits

• Work in a fast-paced, highly cross-functional international environment.
• Opportunity to contribute to globally recognized, award-winning mobile game titles.
• Collaborative culture focused on innovation and player-centric experiences.
• Global operations spanning multiple continents and diverse teams.