Director Of Marketing (Gamedev)

TL;DR

Director of Marketing (Gamedev): Leading the go-to-market strategy and execution for Monster Hunter Now with an accent on user acquisition, community engagement, and cross-functional collaboration. Focus on driving global alignment, implementing AI-driven marketing solutions, and managing large-scale campaigns in a fast-paced environment.

Location: Must be based in Tokyo, Japan. Hybrid role: In-office attendance required 3 days a week (Tue, Wed, Thu).

Company

hirify.global is a leading global interactive entertainment and mobile games company, home to major titles like MONOPOLY GO! and Pokémon GO, dedicated to creating meaningful connections through play.

What you will do

• Lead the marketing team in developing and executing go-to-market, engagement, and retention strategies.
• Solidify product positioning and author key messaging for global marketing initiatives.
• Own and manage the marketing budget, conducting ROI analyses to optimize campaign performance.
• Collaborate with cross-functional partners including Product, Business Development, and Legal.
• Identify and implement AI-driven solutions and automation to improve marketing productivity and quality.
• Nurture relationships with key executives in Japan and the US to ensure global alignment.

Requirements

• 14+ years of relevant marketing experience in mobile games or apps.
• Fluent in both English and Japanese with executive-level presentation skills.
• Proven experience in paid media strategy, creative development, and agency management.
• Strong ability to coordinate highly cross-functional projects with internal and external partners.
• Must be able to work in a hybrid environment in Tokyo, Japan.

Culture & Benefits

• Work on world-class, globally recognized mobile gaming titles.
• Collaborate within a multi-cultural, innovative, and tenet-driven environment.
• Opportunity to lead and shape marketing strategy for a major global product.
• Access to proprietary technology platforms and industry-leading resources.