UA Marketing Manager (Mobile Gaming)

TL;DR

UA Marketing Manager (Mobile Gaming): Driving scalable mobile growth for Pikmin Bloom with an accent on performance marketing strategy, budget optimization, and cross-functional collaboration. Focus on data-driven UA execution, predictive modeling for LTV/ARPU, and navigating privacy changes in the mobile ecosystem.

Location: Must be based in Tokyo, Japan (Hybrid: In-office presence required Monday–Wednesday).

Company

hirify.global is a leading global interactive entertainment and mobile games company known for titles like MONOPOLY GO! and Pokémon GO.

What you will do

• Develop and execute comprehensive user acquisition strategies across global paid media channels.
• Manage and optimize large-scale marketing budgets to ensure strong ROAS and cost efficiency.
• Collaborate with Data Science to evolve measurement frameworks and predictive modeling.
• Work with creative teams to produce high-performing assets for global audiences.
• Analyze campaign performance data to provide actionable insights and forecasts to leadership.
• Troubleshoot tracking and attribution issues in partnership with internal and external stakeholders.

Requirements

• 4+ years of experience in mobile media buying across major advertising platforms.
• Business-level English communication skills for global collaboration.
• Proven ability to manage large monthly budgets of $100K+.
• Strong proficiency in Excel and experience with data analysis tools.
• Deep understanding of mobile privacy changes (SKAN/Android).
• Must be able to work in the Tokyo Studio three days per week.

Nice to have

• Active player of Pikmin Bloom or other Niantic games.
• Experience in international or multi-regional marketing environments.
• Mobile game industry experience.
• SQL proficiency.

Culture & Benefits

• Work on globally recognized, award-winning mobile titles.
• Collaborative environment with cross-functional teams including Product, Data Science, and Creative.
• Opportunity to influence strategic direction for key franchises.
• Fast-paced, innovative culture focused on meaningful player connections.