Franchise & Retail Marketing Manager (Japan)

TL;DR

Franchise & Retail Marketing Manager (Japan): Activating global franchise strategies at a market level to maintain consumer relevance of key brands with an accent on digital and retail program execution. Focus on managing retail partnerships, coordinating cross-divisional marketing activations, and ensuring brand integrity across all licensee submissions in Japan.

Location: Must be based in Tokyo, Japan

Company

hirify.global is a global leader in media and entertainment, creating world-class content across film, television, streaming, and theme parks.

What you will do

• Develop and execute territory-specific franchise marketing activations to support consumer products.
• Manage relationships and develop retail marketing programs with key retail accounts.
• Oversee brand integrity for all licensee marketing submissions in Japan.
• Conceptualize and organize publicity and consumer events aligned with business strategy.
• Coordinate with global marketing teams in the US to ensure creative consistency.
• Manage digital and retail programs ranging from BTL activities to multi-level retail activations.

Requirements

• Proficiency in English and Japanese (written and verbal) is required.
• Proven experience in brand, retail, and digital marketing.
• Strong presentation and communication skills.
• Experience in managing external agencies and vendors.
• Ability to prioritize and manage multiple tasks in a fast-paced environment.
• Must be able to travel domestically and internationally as required.

Nice to have

• In-depth understanding of the retail industry and promotional partnerships.
• Experience in trade marketing or packaged goods.
• Strong analytical and strategic thinking skills.

Culture & Benefits

• Inclusive global team environment.
• Opportunities to work with iconic global franchises.
• Commitment to community service and giving back.
• Collaborative culture where every voice matters.