Head Of CRM (iGaming)

TL;DR

Head of CRM (iGaming): Leading the strategic execution, optimization, and long-term evolution of CRM systems and campaigns with an accent on operational reliability, technical readiness, and scalable campaign delivery. Focus on partnering with cross-functional teams to drive customer retention and business growth through data-driven insights and process improvement.

Location: Must be based in Fort Lee, New Jersey (100% On-site)

Salary: $160,000 - $180,000 USD

Company

hirify.global is a leading iGaming company focused on delivering high-quality products and services for online gambling operators, including online casino and sportsbook solutions.

What you will do

• Lead the execution, optimization, and support of CRM campaigns aligned with business and customer lifecycle goals.
• Partner with marketing, analytics, and technical teams to troubleshoot campaign issues and improve overall CRM performance.
• Ensure accuracy in audience segmentation, targeting logic, campaign workflows, and CRM execution processes.
• Monitor CRM platform performance, campaign KPIs, and service reliability, providing clear reporting to stakeholders.
• Act as the escalation point for CRM-related operational or technical issues and coordinate timely resolution.
• Mentor and develop CRM support and execution teams, building technical capability and a culture of continuous improvement.

Requirements

• Must be based in Fort Lee, New Jersey and able to work 100% on-site.
• Proven experience in CRM operations, CRM marketing, or lifecycle management in a senior leadership role.
• Strong understanding of CRM platforms such as Salesforce, HubSpot, or Braze.
• Demonstrated ability to lead cross-functional teams and work effectively with technical partners and business stakeholders.
• Strong analytical mindset with the ability to turn campaign performance and platform data into strategic recommendations.
• Familiarity with data privacy regulations and marketing compliance requirements.

Nice to have

• Experience with automation tools, customer journey orchestration, and A/B testing frameworks.
• Understanding of API integrations and broader marketing technology ecosystems.
• Working knowledge of SQL, Excel, or other analytics tools.
• Experience in iGaming, sports betting, or fintech industries.

Culture & Benefits

• Competitive salary and comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) retirement plan.
• Generous PTO policy.
• Partially subsidized in-office breakfasts and lunches.
• Dynamic and collaborative international work environment.
• Opportunities for professional development and growth.