Smart Fridge Marketing Lead (B2B)

TL;DR

Smart Fridge Marketing Lead (Growth Marketing): Driving revenue growth across a network of smart fridges by optimizing user acquisition, engagement, and retention with an accent on B2C lifecycle marketing. Focus on instrumenting A/B tests, scaling win-back campaigns, and increasing average revenue per fridge.

Location: Remote (United States)

Salary: $80,000 - $90,000 base

Company

hirify.global is a first-of-its-kind platform connecting consumers with the industry's best chefs to deliver fresh, ready-to-eat meals.

What you will do

• Lead the marketing engine for the Smart Fridge network, focusing on user acquisition, repeat purchase frequency, and loyalty.
• Develop and execute lifecycle marketing campaigns via push notifications, app alerts, and email to reduce churn.
• Manage in-fridge screen merchandising and the promotional calendar to maximize visibility of high-margin items.
• Implement a structured A/B testing framework to document learnings and scale winning strategies across all locations.
• Collaborate with Account Managers, Product, and Operations to optimize fridge performance and user experience.
• Coordinate with freelancers to ensure creative assets are on-brand and optimized for conversion.

Requirements

• 3–6+ years of experience in lifecycle or growth marketing focused on engagement and retention.
• Must be based in the United States.
• Proven track record with email, push, and in-app channels.
• Proficiency with CRM or marketing automation tools such as Braze, Klaviyo, or Iterable.
• Strong analytical skills for cohort analysis, segmentation, and data-driven decision making.
• Experience running clean A/B tests and documenting measurable results.

Culture & Benefits

• Comprehensive Health Insurance and 401k plan.
• Unlimited PTO and a 4-week paid sabbatical after 5 years of service.
• AI-forward workplace with enterprise access to ChatGPT and Claude.
• Generous monthly hirify.global meal credits.
• Wellness perks including fitness subsidies and a personalized Spanish coach.
• Paid family and compassionate leave.