Paid Media Manager (Performance Marketing)

TL;DR

Paid Media Manager (Performance Marketing): Developing and optimizing paid digital media strategies to drive business outcomes with an accent on performance marketing across programmatic, display, and paid social channels. Focus on full-funnel campaign execution, cross-functional collaboration, and leveraging data-enabled problem-solving to meet client KPIs.

Location: Hybrid (Chicago, Washington DC, New York). Must be based in the USA

Salary: $72,000 - $100,000 a year

Company

The world's largest communications firm, operating as an independent, family-run business with over 6,000 employees across 60 offices globally.

What you will do

• Develop paid digital media plans and strategies designed to impact clients' business outcomes.
• Plan, execute, and optimize performance marketing campaigns across programmatic, display, video, mobile, and paid social channels.
• Manage all aspects of campaign processes, including strategy, tagging recommendations, platform setup, and budget pacing.
• Collaborate cross-functionally with internal Analytics, Digital, Creative, and Account teams to deliver programs.
• Maintain and manage relationships with key vendors, platforms, and technology partners.
• Support training of team members on campaign setup, optimization tactics, and buying platforms.

Requirements

• 4+ years of digital media experience in planning and/or buying across programmatic, display, video, mobile, and paid social.
• Bachelor's degree in a related field or equivalent work experience.
• Must be based in or able to work from Chicago, Washington DC, or New York.
• Strong analytical abilities and the ability to perform under pressure.

Nice to have

• 1+ year of experience in-console audience-based RTB media.
• Experience with both B2C and B2B campaigns in financial services or consumer technology.
• Proficiency with DCM/Google Campaign Manager 360.
• Knowledge of audience and competitive research tools such as comScore, GWI, MRI, or Pathmatics.

Culture & Benefits

• Comprehensive health coverage: medical, dental, and vision insurance.
• Financial security: 401K and life insurance.
• Work-life balance: Paid Time Off (PTO) policy and wellness programming.
• Additional perks: Disability insurance and travel assistance.
• Culture based on trust, innovation, and inclusivity within a global team environment.