Senior Paid Media Marketing Manager (SaaS)

TL;DR

Senior Paid Media Marketing Manager (SaaS): Building and executing global paid media campaigns across various channels with an accent on pipeline growth and full-funnel KPIs. Focus on optimizing campaign performance using AI, implementing A/B testing frameworks, and driving pipeline attribution.

Location: Hybrid in Salem, NH / Boston, MA

Salary: $125,000 – $148,000 + 15% bonus

Company

A leading provider of agentic digital experience software empowering brands to deliver personalized, predictive, and dynamic digital experiences.

What you will do

• Develop and refine quarterly cross-channel paid media strategies aligned with global and regional GTM priorities.
• Oversee campaign execution across Google Ads, LinkedIn, Meta, and programmatic DSPs.
• Implement A/B testing frameworks for creative, audience, and landing page optimization.
• Drive pipeline attribution and conversion tracking using Dreamdata, Salesforce, and Power BI.
• Collaborate with creative and content teams to develop high-performing ad assets.
• Leverage AI and automation to increase speed to market and campaign efficiency.

Requirements

• 8+ years of experience in digital marketing with a focus on paid media strategy and execution.
• Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong technical skills in attribution modeling and data visualization tools like Looker or Power BI.
• Proven success managing large-scale B2B campaigns across multiple platforms.
• Must be based in or able to work hybrid in Salem, NH or Boston, MA.
• Experience in SaaS or enterprise tech is preferred.

Nice to have

• Agency experience.
• Experience with ABM targeting platforms such as 6Sense.

Culture & Benefits

• Comprehensive health insurance options including medical, dental, and vision coverage.
• 401(k) retirement plan with company matching contributions.
• Generous paid time off (vacation, sick leave, paid holidays, and volunteer days).
• Fully paid parental leave for new parents.
• Company-paid disability and life insurance.
• Employee Assistance Program supporting overall well-being.