Paid Social Account Manager (DTC)

TL;DR

Paid Social Account Manager (DTC): Leading strategic growth for a portfolio of premium direct-to-consumer brands with an accent on financial modeling, full-funnel performance, and creative systems. Focus on scaling revenue, architecting conversion rate optimization roadmaps, and driving high-impact paid media strategies across Meta and TikTok.

Location: Must be based in the US or Canada and available to work during 9:00am–5:00pm ET, CT, MT, or PT.

Company

A performance-driven agency specializing in strategic growth for high-scale direct-to-consumer brands.

What you will do

• Own revenue strategy and forecasting for accounts spending $250k+/month.
• Lead paid marketing strategy including audience architecture, creative systems, and incrementality planning.
• Architect structured conversion rate optimization testing roadmaps and offer testing strategies.
• Manage client relationships, leading weekly updates and quarterly business planning sessions.
• Diagnose scale ceilings and proactively design expansion strategies across creative and funnel levers.
• Provide strategic direction and mentorship to junior team members.

Requirements

• Must be based in the US or Canada.
• Must be available to work standard business hours in ET, CT, MT, or PT time zones.
• Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact.
• Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics.
• Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling.
• Exceptional written and verbal communication skills with executive presence.

Nice to have

• Experience with landing page strategy and structured offer testing.
• Proficiency with attribution tools such as TripleWhale or Northbeam.
• Experience scaling brands from launch through advanced growth stages.

Culture & Benefits

• Fully covered Health, Dental, and Vision insurance.
• 401K matching available.
• 15 days PTO plus 11+ paid holidays.
• Wellness credit benefits.
• High-ownership, performance-driven culture with access to leadership mentorship.