Account Director, Paid Social (Marketing)

TL;DR

Account Director, Paid Social (Marketing): Leading the planning and activation of high-impact international paid social campaigns for the UK Government with an accent on strategic leadership and platform expertise. Focus on leveraging LinkedIn's targeting capabilities, managing cross-channel specialists, and optimizing campaign performance for public sector objectives.

Location: Hybrid (London, UK). Must have the right to work in the United Kingdom.

Company

hirify.global is an AI-driven media operating unit that combines media, data, and partnerships to deliver creative personalization at scale for the world's leading brands.

What you will do

• Lead the planning and activation of high-impact International Paid Social campaigns specifically for the UK Government.
• Develop and implement innovative strategies across LinkedIn, Meta, X, and TikTok tailored to public sector objectives.
• Serve as the primary client contact, nurturing strategic relationships and ensuring the success of the account portfolio.
• Manage, motivate, and train a dedicated team, overseeing workloads and professional development plans.
• Collaborate with platform representatives (LinkedIn, Meta, X, TikTok) to integrate the latest features and solutions.
• Ensure operational excellence through financial accuracy, spend reconciliation, and adherence to platform policies.

Requirements

• Proven experience in multi-channel Paid Social campaign activation and management.
• Deep expertise in LinkedIn Ads Manager, including advanced targeting and diverse ad formats.
• Experience managing large-scale, complex campaigns for government or public sector communications.
• Strong people management skills with experience supporting and developing junior team members.
• Must have the right to work in the United Kingdom.
• Ability to translate technical performance data into actionable insights for non-technical audiences.

Nice to have

• Experience developing and executing comprehensive testing roadmaps for audiences, media, and creative.
• Comprehensive understanding of integrating Paid Social with other digital and offline channels.

Culture & Benefits

• Hybrid work arrangement, typically spending around four days a week in the office.
• Comprehensive healthcare package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Inclusive environment with employee resource groups and frequent in-office team events.
• Opportunities to leverage the global WPP network for professional connections and growth.
• Dedicated employee mental health awareness days.