Senior B2B Marketing Manager (SaaS)

TL;DR

Senior B2B Marketing Manager (SaaS): Driving demand generation, brand visibility, and channel performance for parking technology across sports, entertainment, and municipality verticals with an accent on event management and pipeline growth. Focus on executing end-to-end industry conferences, managing B2B content strategy, and optimizing lead generation funnels.

Location: Hybrid in Dallas, Texas, United States

Company

hirify.global is a premier parking technology platform providing B2B and B2C solutions to simplify the parking experience for venues, councils, and drivers.

What you will do

• Drive inbound demand and brand presence across four core US verticals (Sports & Entertainment, Universities, CRE, and Municipalities).
• Own the end-to-end execution of US industry conferences, managing budgets, logistics, and agency relationships.
• Develop and promote thought leadership content across LinkedIn, blogs, and SEO-optimized channels.
• Partner with Account Management to drive client engagement and retention through newsletters and webinars.
• Execute sponsorship deals with professional sports teams and venues to activate brand presence.
• Track and report on B2B KPIs including MQL volume, CPL, pipeline contribution, and event ROI.

Requirements

• 6+ years of B2B marketing experience, preferably in SaaS, tech, or hospitality.
• Must be based in Dallas, Texas (Hybrid).
• Proven experience managing large-scale industry conferences and events end-to-end.
• Hands-on experience with LinkedIn Ads, Google Ads, and email marketing.
• Proficiency with CRM and marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical skills to interpret demand generation metrics and shape program decisions.

Nice to have

• Experience in or affinity for the sports, entertainment, or parking industry.

Culture & Benefits

• Unlimited PTO policy.
• Comprehensive medical and dental coverage through Cigna, including HSA options.
• 401(k) retirement and savings plan.
• Office perks including a complimentary barista and catered breakfast/lunch (Tuesday-Thursday).
• Generous parental leave and fertility support via ARC Fertility.
• Mental health assistance subscriptions and travel stipends for local employees.

Hiring process

• First stage: 30-minute virtual interview with the People Team.
• Second stage: 45-minute virtual interview with the Hiring Manager.
• Third stage: Relevant take-home task (maximum 3-4 hours).
• Final stage: Panel interview with the UK & US Marketing teams including a task presentation.