Senior Field Marketing Manager (SaaS)

TL;DR

Senior Field Marketing Manager (SaaS): Driving revenue from hirify.global’s existing customer base by executing integrated marketing programs to accelerate cloud migration and portfolio expansion with an accent on install base segmentation and high-value account activation. Focus on designing multi-channel campaigns, partnering with Sales and Account Management to convert engagement into pipeline, and optimizing ROI using data analytics.

Location: Remote (US Eastern Time Zone) or Hybrid in the Greater Boston Area

Salary: $120,000–$150,000

Company

hirify.global is a leading provider of agentic digital experience software that helps brands deliver personalized and predictive digital experiences at scale.

What you will do

• Own the end-to-end install base marketing strategy for North America to generate migration and expansion pipeline.
• Design and execute programs to accelerate customer migration from legacy products to XMC Cloud.
• Deliver high-impact field programs, including events, roundtables, and ABM plays tailored to specific segments.
• Utilize intent data and product insights to prioritize high-opportunity accounts and refine targeting.
• Report on pipeline generation, influenced revenue, and ROI using Salesforce and Power BI.

Requirements

• 7+ years of experience in B2B marketing, specifically in demand generation, field marketing, or ABM.
• Proven track record of driving pipeline from existing customers.
• Experience building multi-channel campaigns tied to revenue outcomes.
• Proficiency with CRM and analytics tools like Salesforce, Power BI, and 6sense.
• Must be based in the US (Eastern Time Zone) or the Greater Boston Area for hybrid work.
• Experience in enterprise SaaS or digital experience platforms preferred.

Culture & Benefits

• Comprehensive health insurance (medical, dental, and vision).
• 401(k) retirement plan with company matching contributions.
• Generous paid time off, including vacation, sick leave, and volunteer days.
• Fully paid parental leave for new parents.
• Company-paid disability and life insurance.