Integrated Marketing Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Integrated Marketing Manager (SaaS): Leading integrated growth strategies and lifecycle engagement initiatives to advance accounts from awareness to qualified pipeline with an accent on ABM programs, webinar strategy, and field enablement. Focus on orchestrating campaign strategy, managing complex buyer journeys, and driving measurable business impact through data-driven marketing tactics.
Location: Must be based in the US
Salary: $115,000–$138,000 per year
Company
is a global leader in enterprise pricing intelligence, helping large companies optimize value capture and recover hidden margins through advanced software solutions.
What you will do
- Lead end-to-end activation of webinar strategies and funnel programs across the buyer’s journey.
- Orchestrate marketing strategy for industry events and flagship customer conferences.
- Spearhead the ABM program, defining strategy and playbooks to target high-value accounts.
- Collaborate with Sales and Customer Success to provide campaign intelligence and assets.
- Manage nurture email programs using automation to maintain prospect engagement.
- Develop and manage campaign and event budgets to ensure maximum ROI.
Requirements
- Minimum 8 years of experience in enterprise-focused B2B SaaS marketing.
- Proven track record of executing integrated campaigns including webinars and email nurtures.
- Strong experience building and managing Account-Based Marketing (ABM) programs.
- Experience supporting large-scale events and driving pre/post-event conversion.
- Strong analytical abilities and experience using data to improve campaign performance.
- Must be based in the US.
Nice to have
- Knowledge of discrete manufacturing, process, and distribution industries.
- Experience with supply chain dynamics.
Culture & Benefits
- Comprehensive healthcare, dental, and vision coverage.
- 401K contribution match up to 4% with immediate vesting.
- Monthly $260 IT allowance for home office setup.
- 20 vacation days, 15 public holidays, and additional birthday leave.
- 16 weeks of 100% paid maternity leave with new baby bonus.
- Sabbatical program after 5 years of service.
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